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Research papers

Is it the nation that speaks or are we listening to geeks?

Internet research affords the possibility of conducting real-time research at lower costs. This can be used to develop insights and test hypotheses.Whilst technically this may be true, we need to understand if the online population can represent the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: David Walker, Dale Smith, Chris Stevens
September 19, 2004
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Citation

Walker, Smith and Stevens (2004a, September 19). Is it the nation that speaks or are we listening to geeks?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-it-the-nation-that-speaks-or-are-we-listening-to-geeks-


Research papers

The beginning?

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: David Walker, Bruce Bogle, Theano Anastasopoulou
October 20, 2002
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Citation

Walker, Bogle and Anastasopoulou (2002a, October 20). The beginning?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-beginning-


Research papers

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002
Author: David Walker
February 3, 2002
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Citation

Walker, D. (2002a, February 03). A cup of tea, a sofa and a remote control . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-cup-of-tea-a-sofa-and-a-remote-control-


Research papers

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998
Author: David Walker
June 15, 1998
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Citation

Walker, D. (1998a, June 15). Email research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/email-research


Research papers

Online research

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research. In addition, it examines the results of a brief survey of leading research organisations in...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: David Walker
January 1, 1997
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Citation

Walker, D. (1997a, January 01). Online research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-research-